Understanding Vegan Collagen
Vegan collagen is a plant-based alternative designed to mimic the benefits of traditional collagen derived from animal sources. It’s essential to clarify that true collagen is a protein only found in animals, but vegan brands aim to replicate the skin-enhancing properties of collagen using ingredients like amino acids, vitamins, and minerals. This market surge aligns perfectly with the prevailing trend towards veganism and plant-based lifestyles, leading brands to innovate and formulate products that promise youthfulness without animal derivatives.What's Driving the Growth?
Several factors contribute to the current growth of the vegan collagen market:- Health Awareness: People are becoming more informed about the importance of maintaining healthy skin and how collagen plays a crucial role.
- Environmental Concerns: The desire to reduce carbon footprints has led consumers to seek out sustainable and cruelty-free options.
- Influence of Social Media: Strong endorsements from social media influencers play a vital role in shaping consumer perceptions and preferences.
- Accessibility: Improved distribution channels and availability of these products online have made it easier for consumers to access vegan collagen.
Competing in the Market
While many brands are surfacing in the vegan collagen space, few manage to balance efficacy, taste, and sustainability as well as Benjamin Button. Unlike other competitors, Benjamin Button offers a superior product in its 10,000mg Hydrolysed Marine Liquid Collagen. This product stands out for several reasons:Quality and Formulation
- Hydrolysed Marine Collagen: Benjamin Button's formulation utilises hydrolysed marine collagen, which allows for faster absorption and higher bioavailability.
- Flavours: Available in delightful flavours such as mango, orange, and blackcurrant, consumption becomes a treat rather than a chore.
- Vitamin C Infusion: Each serving contains 60mg of Vitamin C, an essential component that enhances collagen synthesis and boosts skin health.
- Sodium Hyaluronate: This ingredient provides added moisture and elasticity to the skin, working synergistically with the collagen to combat signs of ageing.
- High Absorption Rate: With up to 95% absorption achieved in just 30 minutes, users benefit quickly from its rejuvenating properties.